Clarity. Creativity. Connection.

Explore how I can help

All things brand, comms and content.

Strategic brand communication isn’t just “nice to have”, it’s the engine that drives customer connection, loyalty and growth.

I help you cut through the noise and navigate every channel with confidence.

Together, we’ll build bespoke and authentic solutions aligning with your business objectives to ensure your brand isn’t just reaching your audience but resonating with them and building lasting brand equity.

Anna Laskaris, Sydney-Based Strategic Communications Consultant & Freelancer_Marketing, Brand Content & PR Strategy

Strategy

  • Get the foundations right. I’ll develop the insights, strategies, and roadmaps your team needs to communicate effectively across channels with your audiences.

    • Comprehensive brand and communications audits

    • Integrated brand communication strategies and roadmaps

    • Audience research and persona development

    • Competitive analysis and market positioning

    • Brand messaging frameworks and tone of voice guidelines

    • Channel strategy and content planning

    • Campaign ideation and creative briefing

    • Executive thought leadership strategy

    • Partnership and collaboration strategy

Anna Laskaris, Sydney-Based Strategic Communications Consultant & Freelancer_Marketing, Brand Content, Social & PR Execution

Execution

  • Hands-on support to bring your strategy to life and drive impact. I plug into your team where you need me most, ensuring everything stays on brand, on time and on budget.

    • PR and media relations,

    • Social media plans and content calendars

    • Content creation (copywriting, social content, thought leadership)

    • Creative campaign direction and asset production management

    • Influencer and brand partnerships

    • Event planning and activation management

    • Product launch campaigns

    • Website and brand management

Anna Laskaris, Sydney-Based Strategic Communications Consultant & Freelancer_Marketing, Brand Content & PR Operations, Project Management

Operations

  • Behind every great campaign is a strong operational infrastructure. I’ll help you streamline processes, optimise resources, and build frameworks that scale.

    • Communications workflow design and optimisation

    • Project management system implementation

    • Technology stack setup and automation

    • Budget planning and financial tracking

    • Performance measurement and reporting frameworks

    • Process documentation and standard operating procedures

    • Team training and capability development

    • Supplier and contractor management

    • Capacity forecasting and resource allocation

    • Internal communications and change management.

How we can work together.

Option One

Project-Based

Short-term or long-term freelance support to deliver a specific campaign, project, or initiative. Ideal if you require focused expertise for a specific period.

Option Two

Fractional Support

A retainer-style partnership where I provide advisory and/or executional support on a monthly basis. Ideal for businesses looking for consistent expertise without hiring a full-time role.

What to expect.

Initial Brief & Complimentary Call

We’ll start with a free 20-minute conversation to understand your goals, brief and desired outcomes.

Bespoke Proposal

I’ll prepare a tailored quote with clear solutions, scope of work and deliverables to meet your needs.

Delivery & Collaboration

We work together to bring an agreed delivery plan to life, whether that’s strategy, execution or operations support.

Review & Reporting

We’ll review outcomes, measure impact, and identify next steps to keep momentum and results growing.

Sound familiar?

Your brand messaging feels unclear, generic or inconsistent across channels.

You’re struggling to stand out from competitors or create meaningful customer connections that convert.

Your communications feel busy, you’re creating content for content’s sake, but you’re not sure they’re moving the needle.

Content and campaigns feel reactive rather than proactive.

You’ve got great ideas, but no clear roadmap to bring them to life.

You’re looking for fresh creative thinking and an outside perspective.

You’re managing multiple stakeholders or partners and need help keeping everyone aligned.

Your team is overextended and struggling to deliver quality work.

You need senior-level expertise but can’t justify a full-time hire.

Let's chat over a complimentary call

Let's chat over a complimentary call ⋆

Then we need to talk.

Schedule Now

Get in touch.

Interested in working together? Or have a question?

Send me a message.